There are coinciding factors concerning the importance of local and global Media in the shaping of images and the propagation of cultural stereotypes. As with cultural production, the role of the Media is contradictory. On one side, they offer possibilities of mutual knowledge and personal interaction, particularly through the World Wide Web. On the other side, some of them, from the different shores of the Mediterranean and with a huge influence in the region, are dominated by a logic and a language which favours more radicalisation, stigmatisation and remoteness than dialogue, closeness and better understanding.

In collaboration with Media owners, journalists and Media experts, the Anna Lindh Foundation will work to understand better the commercial, political and professional mechanisms which are decisive for the setting of the agenda and the use of language from written and audiovisual Media. The common goal will be changing that logic and giving the Media a positive role in the creation of a shared space of free and reliable information and opinion. To reach that goal, the Foundation will collaborate closely with the Euromed Media Task Force which has involved more than 500 journalists of the Euro-Med countries in its activities in the last 5 years.